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Color Management: The Secret Behind Brand Consistency

Why does Coca-Cola red always look the same? How does Starbucks keep its green so consistent across cups, apps, and billboards? The answer lies in Color Management.

In this video, we’ll break down:
1. Why color is more than just decoration—it’s strategy.
2. The difference between Spot Colors (Pantone) and Process Colors (CMYK).
3. What Pantone actually is and why brands rely on it.
4. How designers use calibration, ICC profiles, and proofing to keep colors consistent.
5. The role of a Style Guide in maintaining a strong brand identity.
6. Real-world examples: Coca-Cola, Starbucks, Instagram, Netflix, and more.

Whether you’re a design student, marketer, or content creator, this video will help you understand how color influences branding, emotions, and recognition.

Key takeaway: Color isn’t just about looking good—it’s about staying consistent, building trust, and making your brand unforgettable.


Timestamps:
0:00 – Intro
0:25 – Why Color Matters
1:10 – Spot vs Process Colors
2:20 – What is Pantone?
3:00 – Color Management Techniques
4:15 – Style Guides
5:15 – Real Brand Examples
6:15 – Conclusion

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