Скачать или смотреть Your Follow Count Doesn't Matter? What Brands Really Look For | Mic'd By AMA

This week on Mic’d by AMA, we’re joined by influencer marketing expert Ari Applebaum, who pulls back the curtain on what brands actually look for when choosing influencers. If you think success in this space is all about follower count, think again. Ari shares how she broke into influencer marketing, what it’s really like working between creators and major brands, and why engagement and a loyal community matter far more than numbers alone. She explains how brands evaluate influencers, what makes a fan base strong, and how students or aspiring creators can position themselves to stand out in today’s digital landscape. Whether you want to work in marketing, become an influencer, or simply understand how brand deals really happen, this episode gives real insight into the strategy behind it all.