How Superunion & the London Symphony Orchestra issued in a new era with brand identity | D&AD Annual

The London Symphony Orchestra (LSO) and Superunion have worked together since 2004, winning one of only two Collaborative Pencils at this year’s D&AD Awards. Most recently, Superunion collaborated with LSO to reinvent their brand identity after the appointment of renowned conductor Sir Simon Rattle in 2015. We spoke to Stuart Radford, Executive Creative Director at Superunion and ​​Tim Oldershaw, Head of Customer Relationships at LSO about the new visual identity and how they have successfully collaborated together over the years.

The 59th D&AD Annual is now live, published in a free-to-access digital format: https://www.dandad.org/annual/2021/

#LondonSymphonyOrchestra #Superunion #DandAD

Chapters:
0:00 Rebranding the London Symphony Orchestra as a 21st century orchestra
3:01 Trust in the creative process
5:18 Challenging each other – “I think this idea of being challenged is really key, and it’s really healthy for a creative relationship”
7:35 The brand mark
8:25 Tips on collaboration – “Work with ambitious clients… but are also willing to trust in the creative process”; “Be brave with your brief”

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