Скачать или смотреть Super Founders #3: Dev Tochi from Paj Cash

In this video, I sit down with Dev Tochi, a Nigerian Solana founder building Paj Cash, for an in-depth conversation about building behavior-first Web3 products in Nigeria. We explore how Paj Cash addresses specific Nigerian user behaviors and pain points, diving deep into their design philosophy that prioritizes simplicity and trust over crypto complexity.

Our discussion covers:

🎯 Product Genesis & Market Understanding

1. The specific Nigerian financial behaviors that led to Paj Cash creation
2. How they validated real user problems before building
3. Assumptions about Nigerian users they had to unlearn during development

💡 Design Philosophy & User Experience

1. How Paj Cash makes blockchain feel like traditional fintech
2. Their "withdrawals-first" approach and what it reveals about user psychology
3. Removing crypto jargon to focus on real value propositions

📱 Customer Acquisition & Growth

1. How Nigerian users actually discover and adopt Paj Cash
2. Growth tactics that work beyond traditional crypto marketing
3. The role of word-of-mouth and community in their expansion

⚙️ Technical Innovation & Business Model

1. Handling Solana's complexity while maintaining simple UX
2. Key partnerships driving user adoption in the Nigerian market
3. Revenue model and pricing strategy for local economic realities

🌍 Global Lessons & Future Vision

1. What Silicon Valley founders get wrong about African markets
2. Design decisions that could benefit the global Web3 ecosystem
3. How constraint-driven innovation leads to better product-market fit

This conversation offers valuable insights for anyone interested in building Web3 products that actually serve real users, especially those focused on emerging markets and behavior-first design approaches.

#Web3 #Solana #Nigeria #ProductMarketFit #DeFi #BehaviorFirst #SuperteamNG

Thanks for watching 🚀