4 simple LinkedIn advertising strategies to improve your reach | CX Unplugged

Ever feel like you’re lost in a digital abyss when your LinkedIn ads don’t perform? Fear not. In this episode of CX Unplugged, we unpack LinkedIn marketing with a special focus on how to improve your LinkedIn advertising strategy. Watch this video to run your LinkedIn ads like a pro.

0:00 Introduction
0:41 How to increase your ad success rate
01:11 Tip 1 Matching content to customer journey
01:19 Tip 2 Narrowing down your target audience
02:59 Tip 3 Optimize assets to devices
03:40 Tip 4 Experiment with ad formats
04:29 Summary and conclusion

Let’s face it; we are inundated with ads on every possible social media platform. It’s harder than ever to stand out in the crowd. Here are a few sure-shot tips to guarantee success in your LinkedIn advertising strategy.

Be smart about distribution:
Don’t just stick to run-of-the-mill static ads. To stand out among the competition online, you need to diversify formats, and types of content served to build trust with every ad and interaction. Think blogs, webinars, snappy infographics, engaging videos and story-driven content.

Crack audience targeting:
Evolve beyond spray-and-pray tactics with a simple trick – target the right audience at the right time for better engagement. By matching the ads to the customer journey and understanding your customers’ motivations and pain points, you can ensure success in your ad campaign. Understanding your audience is the key to your campaign’s success and the right targeting will help your LinkedIn ads shine.

Optimize across devices:
No one likes the experience of an ad unsuited for the device. Optimizing for all devices increases your chances of success in your campaigns. Whether it is a mobile phone, laptop or tablet, your potential customers deserve a hassle-free experience.

Be creative in ad formats:
To break through the clutter and be memorable, experiment with ad formats. Don’t avoid using the variety of ad formats at your disposal on LinkedIn. Combine formats across customer journeys and mix them up over time to stay fresh while catching the audience’s attention. Carousels, videos, sponsored posts, InMail, only experimentation will show you which format will strike a chord with your audience.

You are bound to succeed in your LinkedIn marketing strategy with these four expert tips in your arsenal.

Check out this page to find out more about how to build an effective LinkedIn advertising strategy for higher reach https://www.sprinklr.com/cxm/linkedIn....

Find out more about how to increase the performance of your digital ads here: https://www.sprinklr.com/products/mar....

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