How to Add Conversion Rate in Looker Studio Reports

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How to Add Conversion Rate in Looker Studio Reports:

1) Insert a Scorecard or any other visualisation
2) Click on the Metric (under the setup column)
3) Find the SessionKeyEventRate for your selected event or select Session key event rate for all key events
4) Click on the pen icon next to Metric, to format your metric as a %

Note: You will only be able to find SessionKeyEventRate and UserKeyEventRate for your Key Events

If you would like to calculate the conversion rate for an Event (which is not a key event), you will have to ADD CALCULATED FIELD, as follows:

1) Select your visualisation
2) Click on the Metric under the SET-UP column
3) Click on ADD CALCULATED FIELD and use the below formula:

Event Count / Sessions

4) Add a Filter as follows:

Event Name Contains (the Event name you would like to filter)

5) Click on the pen icon next to Metric, to format your metric as a %