Hannah Witton on life as an OG YouTuber!

In this episode, we are joined by OG YouTuber, Hannah Witton. We explore Hannah's journey as a content creator, discussing the early days of YouTube and the evolution of the creator economy. Hannah shares stories about why she decided to become a content creator, some challenging brand collaborations she’s encountered in the past and her thoughts on the need for creative direction.

Our conversation delves into the rise of short-form content on platforms like TikTok and YouTube Shorts, and also delves into the role of subscription platforms such as Patreon, in supporting creators. We also touch on the future of influencer marketing and the importance of sustainable growth in the industry.

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