Скачать или смотреть Strong reach: Summer of Riesling in Shanghai

From August 22 to 24th 2025, the Style I Atrium in Shanghai's hippest district, XINTIANDI, was transformed into a vibrant wine market to celebrate Riesling.

More than a thousand wine fans visited the ten wine stands, which were managed by Wines of Germany together with well-known RedNote influencers. A total of around 2,400 bottles and 8,000 glasses of German Riesling were sold.

300,000 visitors to the Xintiandi complex took advantage of the broad-based advertising campaign of the "Summer of Riesling". In the run-up to the event, 12 XINTIANDI restaurants had already offered special Riesling menus and promotions from 15 to 31 August, which were supplemented by interactive activities and tastings.

With over 1 million impressions on RedNote for #SummerOfRiesling hashtags and 1.86 million WeChat ad impressions, 13,000 views of the official XINTIANDI WeChat article, the festival achieved an exceptionally strong reach. The festival organisers were also pleased to receive coverage in official media outlets such as „Shanghai Release“ and appearances by high-ranking representatives of the city.

More: https://www.deutscheweine.de / https://www.winesofgermany.com/news-m...