The Role of Third-Party Cookies in Programmatic Advertising and AdTech

Over the past few years, we have seen a lot of media reports about third-party cookies; from privacy concerns to their demise in web browsers.

Both Safari and Firefox block third-party cookies by default and Google Chrome set to follow suit in the near future.

In this video, we answer the following questions:

- What are cookies?
- What's the difference between first-party and third-party cookies?
- What is cookies syncing, how does it work, and why do we use it?
- What role do third-party cookies play in programmatic advertising and AdTech?
- What will the programmatic advertising industry look like when third-party cookies disappear from Google Chrome?

Additional materials:

How Different Browsers Handle First-Party and Third-Party Cookies https://clearcode.cc/blog/browsers-fi...

What’s the Difference Between First-Party and Third-Party Cookies? https://clearcode.cc/blog/difference-...

What is Cookie Syncing and How Does it Work? https://clearcode.cc/blog/cookie-sync...

Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech https://clearcode.cc/blog/chrome-impa...

How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech https://clearcode.cc/blog/chrome-priv...


Speakers:

Michael Sweeney, Head of Marketing at Clearcode   / michael-sweeney-clearcode  

Piotr Banaszczyk, CEO at Clearcode   / piotr-banaszczyk  

Grzegorz Łukaszewicz, Head of Engineering at Clearcode   / grzegorz-%c5%82ukaszewicz-89807545  

Video editing credits:

Maciej Antkowiak, UX/UI designer at Clearcode

Subtitle credits:

Paulina Zawiślak, PR & Communication Specialist at Clearcode

If you have any questions about the topics mentioned in the video, get in contact with us here https://clearcode.cc/contact