Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know

Описание к видео Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know

Brett Curry (  / thebrettcurry  ) talks to Jeff Cohen (  / jeffreycohen  ) about what's new and trending with Amazon Ads.
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Chapters:
(00:00) Introduction
(06:18) The Rise of AI in Advertising
(14:14) Understanding Amazon Marketing Cloud (AMC)
(18:50) Leveraging Audience Insights for Targeted Advertising
(22:48) Brand Building in the Amazon Ecosystem
(28:18) Understanding Incrementality in Marketing
(35:38) The Role of Data in Marketing Decisions
(37:11) Innovations in Amazon DSP
(46:20) The Future of Brand Building
(49:43) Conclusion

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