Cosmetic Consumer Trends – Personal Care Innovation in a COVID era

COVID has changed the consumer and personal care landscape. In this video, Belinda Carli, Director of the Institute of Personal Care Science, looks at ways companies can adapt to new consumer trends and cosmetic product demands as a result of COVID induced changes to our lifestyles and shopping behaviours. Cosmetic companies can still effectively innovate, and consumers are looking for new product solutions – these are the new cosmetic consumer trends representing personal care innovation in a COVID era.

Learn to formulate all types of cosmetics and personal care with the Institute of Personal Care Science, the world’s leading on-line Professional training program to become a Cosmetic Chemist, and for Cosmetic Science, Cosmetic Formulation, Regulatory Affairs and Brand Management. Offering Certificate, Advanced Certificate and Diploma courses, our training is Internationally and Industry Recognised around the world. Study at a time and place that suits you with full study support and Cosmetic Chemist level training. Find out more: https://personalcarescience.com.au or email us: [email protected]