Virtual Books@Baker with Professor Felix Oberholzer-Gee, author of "Better, Simpler Strategy"

The most successful companies in the world ask one simple question: Will this new business idea create value for customers, employees, or suppliers? No matter how interesting the idea may sound, it’s not worth touching if customers aren’t willing to pay for it or it won’t create the kind of value that translates into financial success, says Harvard Business School Professor Felix Oberholzer-Gee, author of the new book Better, Simpler Strategy.

During this Books@Baker event, Professor Oberholzer-Gee explained how companies can achieve better results by doing less and chasing fewer ideas—the ones that truly make a difference.

Want to learn more? Professor Oberholzer-Gee’s research can be found online (https://www.hbs.edu/faculty/Pages/pro..., and the Working Knowledge story about his newest book is available online (https://hbswk.hbs.edu/item/a-simple-q.... You can also hear more from Felix on the HBR After Hours podcast (https://hbr.org/2018/10/podcast-after....