Скачать или смотреть Understanding the $1 Trillion Digital Ad Industry

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Chapters----------------------------------------------------------------------------------------------------------------------

(0:00) - Intro

(0:15) - Why broadcast ads are simple to understand

(1:00) - How digital ads could be personalized in a granular manner

(1:38) - How the ad-tech ecosystem is divided into buy side and sell side

(2:20) - What is DMP (Data Management Platform) or CDP (Customer Data Platform)

(3:24) - What are Demand Side Platform and Supply Side Platform

(4:02) - Where Voiro fits in the ad-tech ecosystem

(4:28) - What are the different ways to source demand for ads

(6:22) - Why do publishers have more than one ad servers

(7:21) - Key user of Voiro in an organization

(7:50) - Why Voiro is the best GTM strategy for publishers