These are the differences between Mission and Vision | Dr. Pero Mićić

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Actually, it's quite simple. Mission and vision are clearly definable and defined terms. Actually.
And yet many companies have it wrong, even the big and supposedly very professional companies. You could say it is completely irrelevant how you define mission and vision. Just make sure there are statements about strategy at all.However, I think it's dangerous and expensive. Then we could also say that it doesn't matter if we call something a task or a goal.
A clear mission and vision should create orientation, give direction, offer meaning. And for this we need clear definitions and an undoubted common understanding within the company.
This video definitely clarifies the matter.

This video does not contain any paid advertising of affiliate links.

Prof. Dr. Pero Mićić is the founder (1991) and CEO of FutureManagementGroup AG and is professor for foresight and strategy at Steinbeis University (part time).

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