Скачать или смотреть Vista Equity Partners & Marketo: Spurring Innovation & Global Growth

Steve Lucas, CEO of Marketo, shares how the company has grown by embracing innovation, strategic partnerships and emerging technologies like artificial intelligence and machine learning—with strong support from Vista Equity Partners (Vista). Marketo provides a unified platform that empowers marketers to focus on strategy and customer engagement instead of integrating disparate tools.

In this video, Steve reflects on Marketo’s mission to simplify and amplify marketing effectiveness, highlighting how Vista's Value Creation Team helped accelerate strategic initiatives. From a major global expansion to a transformative partnership with Google Cloud, Marketo has evolved into a category-defining company with Vista as a trusted growth partner.

#PrivateEquity #EnterpriseSoftware #artificialintelligence #AI #MachineLearning ##MarketingTech #DigitalTransformation

Videos by Vista Equity Partners Management, LLC (together with its affiliates, “Vista Equity Partners”) contain the opinions of past and present Vista Equity Partners and portfolio company personnel. Vista Equity Partners makes no representation or warranty of any kind, express or implied, as to the accuracy or completeness of the information in these videos. It should not be assumed that the portfolio companies discussed in these videos were profitable or that future portfolio companies or experiences will be comparable. Past performance is not necessarily indicative, or a guarantee, of future results. Under no circumstances should these videos be construed as an offer to sell, or a solicitation to buy, any security or as opinions regarding the provision of investment advisory services by Vista Equity Partners. The titles as represented are a reflection of individual roles and work at the time of filming and not necessarily indicative of current or future positions. Value Creation Team (“VCT”) consists of Vista professionals dedicated in whole or in part to operational matters (“Operating Professionals”) and the members of Vista Consulting Group (including OneVista) (“VCG”), a wholly-owned subsidiary of Vista. Vista Consulting Group (including One Vista) (“VCG”) is an affiliate of Vista and VCG personnel are not employees or partners of Vista Equity Partners and are compensated separately for their services by portfolio companies or the funds managed by Vista Equity Partners. Portfolio companies as represented are a reflection of Vista Equity Partners’ private equity portfolio at the time of filming and not necessarily representative of Vista Equity Partners’ current or future private equity portfolio. Branding of Vista Equity Partners’ private equity portfolio companies, including logos or other brand expressions, is a representation of such companies branding at the time of filming and is not necessarily indicative of current or future branding. For additional information, see vistaequitypartners.com/disclosures/.
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Vista Equity Partners (Vista) is a leading global technology investor specializing in software. Through its private market strategies — private equity and private credit — and tailored private wealth solutions, Vista seeks to deliver differentiated returns using a proprietary, disciplined approach. Over more than 25 years, the firm has built a diversified portfolio of mission-critical software companies serving millions worldwide. Vista’s private equity strategy actively partners with its portfolio to harness transformative technologies like generative AI, driving innovation and operational excellence at scale.