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Two Ways to Increase New Visitor Traffic to Your Church Website | Bart Blair

Welcome to the 151st episode of the Missional Marketing Podcast, hosted by Bart Blair. Since its launch in 2020, our mission has remained steadfast: to equip churches with digital marketing and communication strategies for growth. In this milestone episode, Bart explores two pivotal methods for increasing new visitor traffic to church websites.

In today's fast-paced digital landscape, capturing new visitor traffic is essential for churches. Bart kicks off by underscoring the power of personal invitations. He emphasizes how cultivating a culture of invitation within church communities can significantly boost visitor engagement, both online and in person. Encouraging members to extend personal invitations to friends, family, and colleagues can lead to a higher likelihood of website visits and subsequent in-person attendance.

Moving forward, Bart delves into the significance of referral traffic, particularly through social media platforms. He stresses the importance of crafting strategic content designed to guide individuals from social media channels to church websites. By leveraging social media as the "front porch" of digital presence, churches can deepen connections with potential visitors and convey their ethos and mission effectively.

Digging deeper into digital outreach strategies, Bart introduces the concepts of organic and paid traffic. He draws parallels between these approaches and the process of apple pie baking. Organic traffic, akin to cultivating apples in an orchard, involves long-term investments in content creation and search engine optimization (SEO). While the results may take time to materialize, the payoff in sustained website traffic is invaluable.

On the other hand, paid traffic offers immediate results through platforms like Google Ads and social media advertising. Bart emphasizes the importance of striking a balance between organic and paid strategies, as each plays a vital role in maximizing digital outreach efforts. While organic tactics lay the groundwork for long-term success, paid campaigns can provide instant visibility and engagement.

In conclusion, Bart advocates for a holistic approach to digital outreach, combining both organic and paid strategies for optimal results. He encourages church communication directors to explore free assessments offered by Missional Marketing to evaluate website SEO and local search rankings. As Easter approaches, Bart extends blessings for a fruitful season of ministry and growth.

Thank you for tuning in to another insightful episode of the Missional Marketing Podcast. Don't forget to subscribe for more valuable insights, and may your digital outreach efforts bear abundant fruit in service of your church's mission.

Contact Jason or Bart - www.missionalmarketing.com/contact

Check out this past episode to learn more -    • Get Higher Rankings for Your Church in Goo...