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91 Creating a Customer-Centric Marketing Strategy
In this episode of the Business English Podcast, Emma and Jack explore how to design marketing strategies that prioritize customer needs and foster loyalty. Putting customers at the heart of your marketing efforts helps build trust and drive business success. Key topics include:

Scenario 1: Understanding customer needs through research and creating detailed personas to target the right audience.
Scenario 2: Crafting tailored messaging that focuses on benefits, resonates with different audiences, and adapts to various platforms.
Scenario 3: Building long-term customer relationships by providing ongoing value, personalized experiences, and addressing feedback constructively.
Key takeaway: A customer-centric approach to marketing ensures your strategies resonate, build loyalty, and set your business apart.