Why Taylor Swift Is BIGGER Than Ever Before

I keep hearing this from random people in my life: "I know Taylor Swift is popular, but has she always been THIS popular?" and the answer is....well....sort of, but also not really. we're living through an unprecedented era of TAYLOR MANIA – her Midas touch is surely becoming one of the most powerful forces in contemporary pop music. from midnights to the eras tour, she's in her bag. in today's video, I unpack exactly how we got here.

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