Скачать или смотреть Some deals are won before the negotiation even starts.

Some deals are won before the negotiation even starts.

In this scene, Bernie Madoff explains one of the tactics that helped him pull in billions from investors. By not charging a management fee, he made wealthy clients believe they were getting an incredible bargain. They felt like they were outsmarting the system, which only made them more eager to hand over larger amounts of money. This strategy shows how powerful perception can be in business and why people buy more easily when they feel they are securing a win.

Understanding human psychology is one of the most valuable skills in entrepreneurship. When people believe they are getting a good deal, trust builds faster and decisions happen quicker. So the real question is, are you structuring your offers in a way that makes customers feel like they are gaining more than they are giving?

Credit: Madoff

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