Скачать или смотреть IPL Becomes The World's 2nd Richest League As Media Rights Get Sold For Rs 49,390 Cr

IPL media rights auction Day 3 Highlights: Auction closes after broadcasters invest total of Rs 48,390 crore. The Board of Control for Cricket in India (BCCI) is set to earn Rs 48,390 crore from the sale of IPL 2023-27 media rights after the 3-day auction in Mumbai.

The figure of Rs 48,390 crore, an unprecedented number in Indian sports broadcast industry, is nearly 3 times the price (Rs 16,347.50 crore) at which the richest cricket board sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the brand IPL that has exceeded expectations in terms of its growth.

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