Скачать или смотреть Facebook Conversion API: Boost Your Ad Performance with Server-Side Tracking

The Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies.

How Conversions API works:
The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Meta. Examples of marketing data include website events, app events, offline conversions and messaging events. This marketing data helps enable ad personalization, optimization and measurement across Meta technologies so that your ads are shown to people who are more likely to find them relevant.

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