Public Relations 101

Public relations 101 is a course that every entrepreneur and small business owner needs as PR is one of the best and most credible ways to market your business. Plus a solid reputation is worth more than gold.

In this 40 minute video you can walk through all of the major considerations in developing your public image.

As an summary, this video touches upon;
1. Knowing your audience. This is more than simply their age or geographic location!
2. Targeting your communication.
3. Being consistent and what that means in public relations.
4. Know the tools that you can use. Including a few 'shaker uppers'
5. How to plan ahead and ensure you get it done.

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