Скачать или смотреть Ep 15 - Building Authentic Connections& Social Media Strategy with Gabriella Yurevich

In this episode, Dena Woulfe sits down with Gabriella Yurevich, a former art teacher turned social media strategist who helps women-owned entrepreneurs build authentic, long-lasting connections with their audience. Gabriella shares why chasing virality is overrated, how in-person networking supercharges online growth, and her proven strategies for creating a personal brand that converts followers into loyal customers.

Whether you’re a business owner who hates social media or someone struggling to stand out in a noisy digital world, this episode is packed with actionable tips to attract the right people—not just more followers.

Key Topics Discussed:

From Art Teacher to Social Media Strategist

Gabriella’s transition from teaching to social media marketing.
Why she shifted from chasing virality to focusing on real relationships.
The problem with vanity metrics (likes/followers) vs. meaningful engagement.

The Power of In-Person Networking (Even for Online Businesses)

How moving to St. Louis transformed Gabriella’s business through local networking.
Why face-to-face connections lead to warmer leads than online outreach.
Her #1 tip: Follow up within 24–48 hours after exchanging business cards.

Social Media Strategy That Actually Works

Quality over quantity: Why 200 engaged followers beat 10,000 passive ones.
Consistency over overposting: How to create a sustainable content schedule.
Instagram Stories: The secret tool for building trust and qualifying leads.

Personal Branding: Why Authenticity Sells

Why corporate-style branding falls flat (and what to do instead).
How to dig deeper than surface-level pain points to truly resonate with your audience.
The “Dream People” framework: Narrowing your niche to attract ideal clients.

Gabriella’s Services & Free Resource

Done-for-you social media management (for entrepreneurs who hate posting).
Community Builder Program: Teach clients how to foster genuine connections.
FREE Gift: Personal Brand Blueprint—a guide to clarifying your audience and messaging.

Actionable Takeaways:
Post consistently (even 1–2x/week) instead of burning out trying to post daily.
Use Instagram Stories daily to build rapport (polls, Q&As, behind-the-scenes).
Network offline—St. Louis has a thriving biz community (and Gabriella’s fave spots!).
Define your “Dream People”—get specific about who you serve and why.

Connect with Gabriella:
Instagram:@social.traction.studios
Website: socialtractionstudios.com
Freebie: Personal Brand Blueprint (DM her on Instagram to grab it!)

Connect with Dena:
https://podcast.upleveledstrategies.com/

https://upleveledstrategies.com/