Скачать или смотреть BRAND IDENTITY DESIGN PROJECT FOR INSTITUTE OF ISLAMIC ART THAILAND

This research-through-design project develops a contemporary brand identity for the Institute of Islamic Art Thailand that articulates Thai–Muslim cultural identity through a rigorous synthesis of Islamic aesthetics and Thai vernacular visual culture. The study employs visual ethnography and archival review of mosques, minbar woodcarvings, calligraphic artifacts, chromatic traditions, and craft techniques. Insights are operationalized via semiotic analysis and form-reduction into a modular geometric grammar (grid, proportion, symmetry) that informs a logomark, extensible pattern library, and a bilingual Thai–Arabic typographic system optimized for cross-platform readability. Iterative prototyping and expert appraisal (Islamic art scholars and graphic designers) guided successive refinements of mark construction, spacing systems, and contrast management across print, spatial, and screen applications. The resulting identity demonstrates cultural legibility, functional clarity, and scalability, while embodying values of unity, wisdom, and peace within a Thai locality framework (localization). The project contributes a method for translating vernacular religious cultural forms into contemporary brand systems without exoticization, a practical specification color, type, pattern, and usage rules codified as deployable brand guidelines, and a replicable evaluation protocol for culturally grounded identity design. More broadly, the work shows how design can mediate intercommunity understanding by aligning form, meaning, and context in a coherent visual language.