Скачать или смотреть Shell: The Coffee Line

By 2050, the planet’s energy demand will double. It takes creativity and ingenuity to find ways to make more of what we need. To help power London’s iconic buses, we supported Shell and bio-bean in creating 30,000 litres of biodiesel made partly from coffee oil, using waste grinds collected from London’s coffee shops.

But how do you make a London-centric story travel internationally?

Thanks to careful navigation of the world’s broadcast organizations and personalized toolkits we delivered 1,174 pieces of coverage within the first week. We achieved the equivalent of one article every 90 seconds on launch day.

Credits:
J. Walter Thompson
Hill+Knowlton Strategies
Mediacom
Colloquial

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