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✅Loop Marketing Metrics: Beyond Customer Acquisition Costs

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💠In this episode of the Aspiration Marketing Podcast, we dive deep into the evolving world of marketing metrics, moving beyond the traditional focus on Customer Acquisition Cost (CAC). I explore how an obsession with low CAC can hinder long-term profitability and why it's crucial to shift towards a loop marketing framework. By focusing on metrics like Customer Lifetime Value (CLTV), Net Promoter Score (NPS), and churn rate, we can create a sustainable growth model. Learn how to leverage data-driven personalization, referral programs, and AI engine optimization to maximize customer value and future-proof your business. Join me as we uncover the strategies to transform your marketing approach for the AI era.

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