Скачать или смотреть The Two Eriks: Proven Multifamily Strategy | Erik Nordstrom, Erik Strom & Marlon Mueller | BA EP 093

Join the two Eriks of Ironridge Capital, Erik Strom and Erik Nordstrom, for a deep dive into multifamily real estate. With a 17-year track record and an average annual return of 31% on their exits, they reveal how a "survive the winter" mentality forged during the Great Recession now guides their conservative, data-driven investment strategy.
Learn why their approach is more of a science than an art, how they stress-test every deal to minimize risk, and what they look for in an ideal investor. Host Marlon Mueller also shares his unique method of using a life insurance policy to have his money working twice. This is an essential conversation for anyone seeking stable, long-term returns in a turbulent market.
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0:03 - 2:48: Erik Strom's origin story in real estate, inspired by Rich Dad Poor Dad, and he found a mentor.
2:48 - 8:13: Erik Nordstrom's journey from the fitness industry and how he and Strom teamed up tohow re-enter the market after 2008.
8:13 - 11:40: The value of learning from failure and their conservative underwriting philosophy that led them to wait three years for the right opportunity.
11:40 - 13:35: Their ideal investor profile, emphasizing mutual fit and the importance of understanding the illiquid nature of real estate.
13:35 - 20:05: The "science" of multifamily investing and why their business model is different from flipping single-family homes.
20:05 - 23:36: A look into their daily process of managing their portfolio and using data to make decisions.
23:38 - 26:01: Host Marlon Mueller shares his unique strategy of using a life insurance policy to invest in real estate.
26:01 - 29:17: How to connect with Ironridge Capital and the importance of trust and reputation in the real estate industry.
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