Скачать или смотреть A Marketing Revolution: Volkswagen's Beetle Ad Campaign "Think Small"

Volkswagen's "Think Small" ad campaign ushered in a new era of marketing changing from selling a "mere product" to selling meaning and an experience through a product. I briefly talk about the campaign's visual appeal rooted in minimalism and a strongly focused message, compare it to product (technical features) focused car ads at the time and how the VW campaign met the Zeitgeist.

Free to read article about how to improve storytelling in advertising:
https://www.tandfonline.com/doi/full/...

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