App Store Optimization (ASO) Explained for Beginners

If you are a beginner with App Store Optimization (ASO), you can't miss this masterclass! We will explain everything that you need to know on how to get started and plan your ASO strategy from 0-100. Here's a recap of what you'll learn:

00:00 Intro
03:38 Frequent ASO misconceptions
08:47 Defining App Store Optimization (ASO)
11:22 The bottleneck in User Acquisition (UA)
13:45 Supporting paid UA
17:05 The most difficult channel for attribution
19:01 The ASO equation
22:33 Keywords 101
29:31 Creatives 101
33:25 Ratings and Reviews
35:52 Browse Traffic
38:16 Identify priorities with store console data
41:31 Spy on competitors and unveil opportunities
43:33 Setup iterative processes
44:54 Monitor app store changes
47:23 Align priorities with other teams
48:38 Q&A

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#ASO​ #appstoreoptimization #apps #marketing #useracquisition