Is Shrinkflation the New Normal for Consumers? The Hidden Price Increase You Need to Know

Have you noticed products getting smaller? Is it a new normal or a scam of a consumer? In this video, we dive into the phenomenon of shrinkflation — the practice where companies reduce the size or quantity of a product while keeping the price the same. Dr. Sylvain Charlebois, a food expert, explains what is shrinkflation, how it impacts consumers, the reasons behind it, and what you can do to protect your wallet.

0:00 - Introduction
0:14 - What is Shrinkflation?
0:36 - Example of Shrinkflation with Chips and Coffee Brands
1:12 - Shrinkflation Across Industries
2:00 - Visual Tricks: Packaging Optical Illusions
3:07 - Silent Shrinkage: Gradual Product Reductions Over Time
3:45 - Consumer Reactions: Boycotts and Brand Switching
4:21 - Shrinkflation vs. Inflation: How Shrinkflation Hides True Costs
5:52 - Future of Shrinkflation: Why It Might Be Here to Stay
6:58 - Conclusion and Call to Action: Share Your Shrinkflation Stories

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