B2B Marketing & GDPR part two: ‘Legitimate interests’: need to know

An overview of the power that ‘legitimate interests’ can have when used correctly as a basis for processing data under GDPR. And some considerations of what you may need to do to successfully establish this approach.

We interviewed Duncan Smith, founder of iCompli Limited, on the eve of the 25th May 2018 GDPR milestone. The resulting four videos cover some key questions we’re hearing as marketing teams come to grips with the impact of their organisations’ GDPR policies:

Part one: a good place to start if you’re wondering why your organisation has chosen the ‘consent’ or ‘legitimate interests’ route (or a blend of the two) for processing data under GDPR

Part three: challenges you may face if ‘consent’ is the only route available to you for processing data

Part four: ‘consent’ Vs ‘legitimate interests’ in the context of some specific marketing activities