Two-Step Flow Model of Communication

Описание к видео Two-Step Flow Model of Communication

Two-step Flow Mode of Communication discusses the role of Opinion Leaders and Personal Influence on Opinion formation. This video discusses the Model as an example of Limited Media Effects
#Twostepflow #Mediatheory #personalinfluence

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0:00 Intro
1:00 Limited Effects
1:54 Audience Types
3:24 Two Step Model
4:49 Criticism
6:19 Summary

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