Mark Ritson on defending differentiation - IGNITE 2023

Описание к видео Mark Ritson on defending differentiation - IGNITE 2023

Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.

Featuring Mark Ritson, Columnist & PhD Marketing

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