#IFBA2024

India Food and Beverage Awards 2024 Make a Splash in Goa A Stellar Gathering Celebrated Culinary & Lifestyle Excellence
November 19, 2024 | Taj Holiday Village Resort & Spa, Goa

the FBAl's India Food and Beverage Awards 2024 (#|FBA2024) marked a groundbreaking chapter in its storied legacy, as the event ventured beyond Mumbai for the first time in its eight-year history.
After 7 spectacular years in Mumbai, the awards' inaugural beachside edition drew a dazzling crowd of over 250+ F&B lifestyle, hospitality and travel content creators and industry stakeholders, making it a weekend to remember. This unprecedented convergence of influencers, bloggers, and hospitality leaders not only set social platforms ablaze with realtime updates but also injected an energetic buzz into Goa's tourism scene, enhancing the festive vibrancy of this beloved destination.

Reflecting on the strategic evolution of the FBAl, Sameer Malkani, Founder of FBAI and IFBA Awards, shared: "By mastering Influencer Marketing, Social Media, and User Generated Content (UGC), the FBAl brings brands closer to today's digital-savvy audiences through dynamic, authentic engagement. We leverage cutting-edge strategies, build communities, collaborate with creators, and design unique social media campaigns.

By curating both offline and online experiences, we deliver impactful brand interactions, setting a forward-thinking standard in marketing that resonates with today's youth and industry pioneers alike. The #FBA Content Creator Awards is our way of recognizing and celebrating the talent that continuously innovates, creates relatable and ethical content, and meets the evolving interests of today's audiences."

This year's edition also embraced change by adding new award categories spanning food, lifestyle, and even wellness, reflecting the digital transformation sweeping through these industries.
Co-Founder Saloni Malkani highlighted the event's spirit, saying:
"The IFBA Awards have always been about celebrating connection and creativity. Hosting this celebration in Goa allowed us to honor India's diverse culinary talent in a locale that inspires innovation and community spirit.“

With partnership support from Vikhroli Cucina and Monarch Hospitality, the evening unfolded with numerous highlights, enriched by the part of the stellar jury panel, which included luminaries such as Aman Chainani, Odette Mascarhenas, Sabyasachi Gorai, Sanjyot Keer, Nitin Tandon, Jason DeSouza & Tarun Sibal.

The Taj Holiday Village Resort & Spa, Goa, played the perfect host.
The resort's management expressed immense pride in partnering with FBAI for this occasion. "Hosting the first-ever IFBA Awards in Goa has been an honour and a privilege," the Gaurav Miglani General Manager Taj Holiday Village Resort & Spa and Area Director - Taj North Goa, stated. "This event not only brought together the finest of India's food and beverage scene but also provided a spectacular showcase of Goa's stunning landscapes and warm hospitality."

Adding to the evening, Sumit Govind Sharma, Founder of Monarch Liberty Hospitality Pvt. Ltd., shared his thoughts on: “We are delighted to have been a part of IFBA 2024. The event was impeccably executed, matching global standards, and we look forward to fosterina more collaborations in the future "

Reflecting on the awards, Sujit Patil, Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, "Vikhroli Cucina stands as a testament to our commitment to nurturing an inclusive and innovative food community. We're thrilled with our longstanding partnership with the FBAI recognizing the outstanding talent and creativity that defines India's culinary landscape. Honouring these accomplishments drives our shared mission to celebrate and elevate culinary excellence, connecting diverse cultures and flavours from across the country."

The #IFBA Content Creator Awards became a focal point of the evening, celebrating and empowering digital creators who push the boundaries of content innovation. The awards not only acknowledged their achievements but also set a new benchmark for ethical, relatable content that continues to resonate with today's dynamic audiences.
For more insights and exclusive coverage, follow #IFBA2024 across social platforms.

Brought to you by - Vikhroli Cucina
Strategic Partners- Monarch Liberty Hospitality
Powered by Godrej Yummiez, Godrej Real Good, Godrej Jersey
Host, Venue & F&B - Taj Holiday Village Resort & Spa, Goa
Aroma Partner - Soulflower India
Event Partner - Funktion Junction
Beverage Partner - AlcoBuzz - #MadeInGoa @samsaragin @sitara.rum @mikiamo_limoncello @lucid.vodka @the.feni.project