Meta FINALLY Brings Back Important Data Lost Since iOS 14.5

Meta have just brought back a feature that disappeared years ago when iOS 14.5 was first released. This feature is really useful to help you better understand your conversions and user behaviour, so you can make better decisions with your Facebook ads.

It allows you to compare your attribution windows, which allows you to see when your conversions occurred relative to when the user clicked your ads.

There are several attribution windows - 1 day click attribution, 7 day click attribution, and 28 day click attribution. We also have a 1 day view through attribution window as well.

This video will help you understand the 'compare attribution settings' option and also show you how you can use it to make better decisions with your Facebook and Instagram ads.

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