Suzy & Chipotle Reinvent Market Research: Inside the Business of Burritos | Customer Insights

Chipotle Consumer Insights Manager Ally Sigmon and Suzy Chief Customer Officer Katie Gross share how they’ve successfully driven innovation in consumer insights and what you can do to achieve the same goals within your own organization.

The market research landscape is changing rapidly, and innovation is more crucial to survival than it’s ever been. If your company is going to thrive in the wake of shrinking budgets and evolving customer tastes, then your insights team needs to disrupt your current processes, and fast. In our panel, we’ll discuss:
Integrating consumer feedback into every step of the product commercialization process
The best avenues for hearing and understanding your consumers’ voice
Cutting down on the length of innovation timelines for new product launches
How to ruthlessly prioritize when given fewer resources to succeed
The importance of data security and of high-quality audience panels”

Learn about Suzy's solutions for F&B brands:
https://suzy.com/industry/f-and-b