FENDI’S FIRST CENTURY: A PINK BOX SURPRISE! By Loïc Prigent

SUBTITLES ARE AVAILABLE!!!

Fendi celebrates its 100th birthday! For the occasion, Kim Jones looked back on a hundred years of creation. At the centre of the catwalk, a huge pink box designed by Bureau Betak intrigued the audience... until it opened up, revealing the models who came to life in the box.
Kim Jones and Silvia Venturini Fendi explain the spring-summer 2025 collection, which refers to the Fendi family from the first to the fourth generation. Firstly, Adèle Fendi, the founder of the house, with silhouettes based on Art Deco motifs. Anna Fendi, the second generation, was present in the room as well as on the catwalk: Kim Jones reinterpreted the coat she wore as a uniform. Silvia Venturini Fendi and Delfina Delettrez Fendi , the third and fourth generations, worked alongside Kim Jones on the bags and accessories.


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Directed by Loic Prigent
Filmed with Julien Da Costa
Edited by Konstantin Maslakov
Sound by Clément Duché
Produced by Natacha Morice and Rafaële Nix Secondi for DERALF (Divertissant Et Révoltant À La Fois)
Post-prod by Julie Lacor
Contact : [email protected]
Music: Audionetwork!

Video credit: Walter Films

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