Скачать или смотреть Social Media Marketing tips for Small Business 2020

If you're a business owner if it is b2b or b2c. We already know that our target audience or our customer already connected to anyone of the social media platform.

So by applying an effective social media marketing strategy, we can reach to them. Marketing expenses are one of the main issues we keep away from doing this.

1, Please don't try to convert business by putting some posts in front of people.

I usually see a lot of small local businesses trying to generate business by promoting some posts without having any lead form or marketing strategy.

When you click on boost post or promote post button. Facebook creates a new facebook advertisement campaign for the post you want to promote. That facebook campaign is optimized for post engagements. which means reactions, comments, and shares.

Some business generates leads from traffic by bringing traffic to their landing page by putting some offer ads in social media platforms.

It works, but it is still expensive for small businesses.

So how small businesses like us can use social media for scaling business.

If it is a small business or big. The best way is by creating and promoting informative or informative and entertaining or educating videos like this.



Create videos based on your service or products and videos showing your specialties or how your products or services can make customer life better or how you can solve their problems etc.



Then promote that videos into your target audience.

The Second Point you have to know about Retargeting

An example, if you're a consultant you created a consulting video and a small website or a landing page for booking a free phone call.

Then you start promoting the video on different platforms. So the people who interested in your video will come to your landing page and book a free phone call. But some people will come to you're landing page and leave without booking.

If you already installed a pixel on your website you can create and target a new advertisement for those people who left your website.

Retargeting is also known as remarketing is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

The third point is building a relationship

The unique benefit of social media compared to other marketing channels, it allows us to talk directly to our customers and followers. Keep in mind that don't try to sell the right upfront build relationship.

If someone comment on a post gives them to reply, collect emails and share more information.It helps to build trust, relationships and increases the chances of generating more business and getting more references.

4th Important point is video marketing.

In 2020 93% of internet users watch online video.

40% of marketers ranked video as the content with the Best ROI compared to photos, blogs, text, and infographics.

60% of both B2B and B2C marketers use video for marketing.

Instagram video ads generate 3 times more comments than photo ads.On Linkedin, the video gets shared 20timesmore than other content.

The video marketing statics for 2020 shows that video will continue to play a big role in powerfull marketing.

My 5th point is dominating 1 platform.

For small business owners, it will be difficult to manage multiple social media platforms.

So my suggestion is you can start with one platform where your target customers spending time online.

Always track your results. If an advertisement not performing well remove and try with different creatives on different platforms.

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