Скачать или смотреть Targeted Political Advertising | Sam Jeffers - Schuman Shorts #12

The mass collection of user data from giant online platforms facilitates a new form of highly targeted personalised advertising but what implications does this have for democracy?
Sam Jeffers, co-founder of Who Targets Me?, speaks about the need for transparency in political advertising. He was invited as a speaker at the 2019 Summer School for Journalists and Media Practitioners, organised by the Centre for Media Pluralism and Media Freedom (CMPF).
For more on this topic read CMPF researcher Iva Nenadic’s piece Data-driven Online Political Microtargeting: Hunting for Voters, Shooting Democracy?”: http://cmpf.eui.eu/data-driven-online...

The 'Schuman Shorts' is a series of one-minute videos where academics explain a concept, a research finding or a word related to their research. More on the Robert Schuman Centre at: https://www.eui.eu/DepartmentsAndCent...

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