Harper College Dr Mochocki Mkt247 Chap 18 and 19 Post Purchase and Org Behavior

HarperChapter 18: Post Purchase Processes, Customer Satisfaction & Customer Commitment, LEARNING OBJECTIVES
LO1: Describe the various post-purchase processes engaged in by consumers
LO2: Define and discuss post-purchase dissonance
LO3: Discuss the issues surrounding product use and nonuse and their importance to marketers
LO4: Summarize disposition options and their relevance to marketers and public policy
LO5: Explain the determinants and outcomes of satisfaction and dissatisfaction
LO6: Describe the relationship between satisfaction, repeat purchase, and customer commitment
Chapter 19 Organizational Buyer Behavior LEARNING OBJECTIVES
LO1: Describe the organizational purchase process
LO2: Summarize the external factors that influence organizational culture
LO3: Summarize the internal factors that influence organizational culture
LO4: Explain the influence of organizational buyer segments on marketing strategy
College Dr Mochocki Mkt247 Chap 18 and 19 Post Purchase and Org Behavior