Скачать или смотреть Mobile Friendly Website Tips (for beginners) | Local Marketing

Mobile friendly is when you design your website and the content on your website to look good on the phone.

If it doesn’t look good, if it’s not a good experience, potential customers will leave. And never come back.

For that reason, a Mobile friendly website is something all marketers and business owners have to consider now and moving forward.

I’m here to tell you, if you’re only looking at and experiencing your website from the computer, you’re making a huge mistake.

This next piece of information may sound a little crazy. I can almost guarantee the majority of your website visitors are coming from mobile, today. Right now. In fact, I had a client who had a few hundred K ecommerce business. She has never looked at her Google analytics before. When we looked at it, she didn’t know that 65% of her website visitors were from mobile! 65%!

Let’s think differently for success. Hang with me on this. Mobile friendly really means something else. And this is your heuristic for success. If you don’t know what a heuristic is, it’s a simplified way of thinking. Your heuristic is…websites need to be designed for skimming, not reading.

Skimming, not reading.

Your average potential customer is not going to read huge blocks of text on their phone. That is a thing of the past. Not going to happen anymore. No mas.

What exactly is mobile friendly AND what does content designed for skimming look like? It means a few things. Here’s the information you really need: Only 1-2 sentences per paragraph. Lots of Titles above those paragraphs. Lots of bullet points. Lots of photos. Lots of phrases describing your business. A lot of times these phrases solve your customer’s problems.

For example, lawn care. Be proud of your lawn. Get rid of sod bugs. Greenest grass on the block. Worry-free lawn care. They aren’t exactly sentences, but people know what you’re talking about.

If you want a great mobile friendly example, written for skimming. Pull open a new tab and go to StoryBrand.com. StoryBrand.com. Story Brand is a fantastic business that teaches Branding for small business.

What I want you to do is notice where their first paragraph is. It’s not at the top, it’s not towards the top. The first paragraph doesn’t hit until the middle of the home page. Before that it’s all snippets of information. If you’re serious about mobile friendly, study that website.

Now that you know what mobile friendly is. Go ahead and review your website from the phone. What is your experience like? Is it built for skimming? Because it needs to be.

#GetMoreCustomers #RankHigher #CrushGoogle

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