Скачать или смотреть Myth or Reality: Composable Only Works for Digitally Mature B2B Firms

In an industry filled with buzzwords (omnichannel, anyone?), we’re not sure we’ve heard a buzzword as ubiquitous (and misunderstood) as “composable.”

Yet behind that term is an extremely useful concept - organizations can get the functionality and flexibility they want in an eCommerce platform while not investing in the parts they don’t need.

We've seen lots of examples of digitally mature firms - that is, firms that use digital to adapt quickly to market demands - choosing this route for their eCommerce platform projects. But does this approach only work for those organizations? Or, have companies mid-way through their digital transformation used a composable strategy successfully?

Join Andy and Brian as they put Tom Jones, Senior Director, Customer Value from commercetools, on the hot seat and see if they can bust the myth that a composable strategy only works for large organizations with significant in-house resources.