Скачать или смотреть B2Bold ep6: Breaking Through Disruption: The Future of Engagement With Digital Wallets

In this episode of the B2Bold podcast, Brian Pham, founder and CEO of Lightcard, discusses the transformative potential of digital wallets in B2B marketing. He shares insights from his journey in the tech industry, emphasizing the importance of mobile wallets for customer engagement and retention. Brian highlights the trust factor associated with digital wallets, the revenue opportunities they present, and how they can enhance data insights and customer journeys. He also provides best practices for brands looking to experiment with digital wallets and discusses emerging trends that B2B marketers should watch for in the coming years.

Takeaways:

Digital wallets are a powerful engagement tool for brands.
Trust in mobile wallets is higher than traditional channels.
B2B brands can leverage digital wallets for loyalty programs.
Push notifications can drive immediate customer action.
Data insights from wallets enhance marketing strategies.
Testing digital wallet strategies is easier than expected.
Emerging trends in AI will impact digital engagement.
Brands need to cut through digital clutter effectively.
Customer journey data is crucial for marketing success.
Learning about digital wallets is the first step for marketers.

Sound bites:

"How do we interact with an app?"
"Trust the mobile wallet."
"Data segmentation is key."