Mastering the Art of Automotive Glass Services Marketing and SEO

🎧 Dive into our latest episode: - a must-listen for all auto glass shop owners and marketers! 🔧

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Contact Stuart Weatherman: [email protected]
Diamond Auto Glass Website: https://www.diamondautoglassflagstaff...

Get started with Real Time Marketing: https://realtimemarketing.com/autoglass/
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✨ In this power-packed episode, we uncover the secrets to skyrocketing your online presence through strategic SEO and digital marketing tactics tailored specifically for the automotive glass industry. 🌐

⏱️ TIMESTAMPS ⏱️
00:00 - Shatterproof Sponsors
04:03 - Stuart's start in the auto glass industry, $1200 cash to start and live
05:52 - Using Safelite to get into the replacement industry
06:50 - Yellow pages to direct mail and beyond
10:45 - Rick Chance the TV showman and the rise of Diamond to fill the void
13:53 - AAGA service, ahead of its time
17:56 - The best industry ideas, dead on arrival
20:10 - The state of independent glass shop websites, it's not good!
20:57 - What shops need to look at when designing their website
25:18 - $10k traditional advertising, dumped it and SALES WENT UP☝️
29:40 - Email submissions aka FREE ONLINE QUOTE
31:04 - Why you need to hire a marketing partner
33:24 - What are the key items on the landing page of your website to engage customers
35:00 - USE YOUR DOMAIN EMAIL to preserve your branding and boost consumer confidence
36:37 - Consider using coupons that work - FREE WINDSHIELD REPAIR
38:40 - Beware of marketing and design companies that own your content and online brand
43:33 - How Diamond performs on Google - they kill it!
45:13 - Strategies for optimization
47:35 - Facebook and Instagram advertising
50:07 - Why the map pack or 3 pack is important
50:39 - Incentivize your employees to get customer reviews for better customer service
54:01 - Your website MUST be mobile optimized, period!
56:31 - Show ALL your reviews on your website
59:29 - Can a perfect review rating hurt or help - your calls to action.
01:02:00 - Staying your lane to win the game
01:04:17 - Make sure your website is complete - no coming soon pages!
01:05:13 - Including your employees in your marketing program
01:06:00 - Compare your ranking to other markets and then scale
01:12:06 - Reviews help identify the strengths and weaknesses in your business
01:14:12 - How to engage with Real Time Marketing to see if they can help you
01:16:28 - Power in Numbers - why the Independent Glass Association is vital to growth
01:24:27 - Stuart's outlook of the future if the industry
01:31:18 - The industry is fragmented and needs to rise to the top
01:37:39 - IGA Independent Glass Shop Locator for consumers
01:41:03- Wrapping it all up and putting a pretty bow on top

What's Under the Hood:

Website Design for SEO: Learn how to optimize your website with a design that not only looks good but also ranks high on search engines. 🖥️🔍

Mobile Readiness: With most searches happening on mobile, we'll show you how to ensure your website provides the best mobile experience. 📱💨

Empowering Employees for Reviews: Discover innovative strategies to motivate your team to secure glowing customer reviews, a gold mine for SEO and trust-building. ⭐🙌

Back Linking Secrets: Uncover the art of back linking to boost your site's authority and search engine ranking. 🔗🚀

Evaluating Auto Glass Shop Websites: We take a critical look at the current quality of auto glass shop websites in the marketplace and how you can stand out. 🕵️‍♂️💡