Скачать или смотреть CMO Minute: Managing the Long and Short of it in Business (Marketing Insights)

CMO Minute: Managing the Long and Short of it in Business (Marketing Insights)

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Описание к видео CMO Minute: Managing the Long and Short of it in Business (Marketing Insights)

Managing the long and short of it in business (marketing insights).

An interesting article came out from McKinsey about the gap in expectations between CEO's and CMO's. They found that the CEO has a high level of expectations that marketing is driving growth, but when CMO's are interviewed less than 20% had a good grasp on how brand drives sales. Understanding this can help business manage the long and short of it. We're discussing these marketing insights and more in our webinar series:
▶SIGN UP HERE: https://bit.ly/2KGKk2m

You can find the McKinsey article here:
▶https://www.mckinsey.com/business-fun...

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