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"Mobile marketing is exploding. Those who aren't ready to embrace this advertising medium could lose out on a multi-billion dollar industry. The driving force to hop onboard is unlimited potential for reaching a massive number of prospective customers.Since mobile marketing is a new advertising medium, business owners should take time to become educated about the process. Currently, more than 5 billion people subscribe to mobile phone service. Companies who learn how to tap into this niche have the opportunity to turn their brand into a household name.Business owners also need to learn how to incorporate mobile marketing strategies into their business, as well as how to monitor results. As with any successful campaign, there will be trials and tribulations. Advertisement campaigns will require testing and improvements to ensure they provide adequate return on investment.A variety of options are available to incorporate this strategy into existing business plans. However, before sending advertisements to handheld devices, it is imperative to research Federal Trade Commission (FTC) guidelines.Cell phones are an intimate communication tool. Companies need to obtain permission to intrude into customers' personal lives. Care should be given to the types of advertisements sent, as well as frequency of campaigns. No one wants ..."

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