Скачать или смотреть "The Making of" - Greenpeace "Wind"

Client: GREENPEACE CHILE
Agency: PORTA
Director: RALPH KARAM
Animation: LE CUBE http://lecube.tv

Le Cube executive producer Gustavo Karam in São Paulo, Brazil: "The animation briefing was to create a dark animation, portraying the wind as the avenger of nature created by the anti-ecologic men.

"At Le Cube we support at least one cause per year and after reading the beautiful script sent by the agency Porta we decided to accept doing the animation as a pro bono. "The wind needed to be an ascending power, growing during all the animation until the twist moment when everything collapses. The search for an aesthetic that could represent the power and at the same time be synthetic was a challenge. The timing of the animation to fit in one minute was also another issue. But with care and love, all the problems were beautifully bypassed. "In contrast to the deep and dark mood of the animation, the production process was very relaxed and funny. As an example of this, JuanMa, an executive producer at Le Cube, in the second email of the project called the agency CD Gonzalo 'Marta' by an insane mistake, of course.

"Gonzalo, as the funny and irreverent creative director that he is, transformed the mistake into a joke, calling JuanMa 'Mirta' in the subsequent email. 'Marta' and 'Mirta' stayed with us during the whole process of Greenpeace and are still in contact for other projects." Schedule: eight weeks. For Porta Creative director: Gonzalo Baeza For Le Cube Director: Ralph Karam Executive producers: Juan Manuel Freire, Gustavo Karam Producer: Ana Sieglitz Characters and backgrounds: Juan Barabani Storyboard: Israel Giampietro, Juan Barabani Animatic: Israel Giampietro Animation: Israel Giampietro, Diego Polieri, Leo Campasso, Claudio Iriarte, Juan Pontaroli, Fer Toninello, Nacho Malter, Adriano Nizzoli, Julian Fumagalli Layout: Israel Giampietro, Diego Polieri Compositing/post-production: Ralph Karam Music and sound FX: Federico Goldberg Toolkit Photoshop, Flash, After Effects, Maya

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