Fresh Leads vs. Aged Leads. Which is best for Final Expense Life Insurance Sales?

Why Fresh Leads Are Better Than Aged Leads in Final Expense Life Insurance

In this episode, we’re breaking down one of the biggest decisions every final expense life insurance agent faces: Should you work fresh leads or aged leads?

Here’s what we’ll cover:
The Key Differences Between Fresh and Aged Leads:
• Fresh Leads: High-intent prospects less than two months old and untouched by other agents.
• Aged Leads: Older prospects, often worked by other agents, but much cheaper to buy.

A Real-Life Story of a New Agent:
• Why one agent struggled with aged leads and how they could have improved their results.

The Pros and Cons of Each Lead Type:
• Fresh leads offer higher intent and better conversion rates, but they cost more.
• Aged leads are cheaper, but require sorting through more prospects to find a sale.

How to Find the Right Balance:
• Why mixing fresh and aged leads (e.g., 50/50) can help agents in a cash crunch while keeping their pipeline full.
• How to maximize results by working aged leads strategically.

Key Takeaway:
While aged leads can help build your prospect pipeline, fresh leads are the best investment for higher success rates. Learn how to use both effectively to grow your business and maximize sales.

Looking for more strategies to succeed in final expense life insurance sales?
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