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Stereotypes and low expectations have long hindered opportunities for people with Down syndrome. To challenge these misconceptions, CoorDown launched the “Assume That I Can” campaign that features the Canadian actress Madison Tevlin. The video powerfully urges viewers to rethink their assumptions.

Within a week, the campaign reached over 150 million views, sparking widespread discussion and media coverage. Supported by several leading associations, this initiative successfully shifts public perceptions, creating a movement that champions greater opportunities and inclusion for individuals with Down syndrome worldwide. This campaign has received numerous awards, including 7 awards at Cannes Lions.

Learn more: https://sdgactionawards.org/assume-th...

#SDGAwards #ActNow