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CarTalk with Kartik #249: Pressure-Test Every Big Move

Are we making high-stakes decisions without the right advisors? That's the question one of the CEOs we work with asked us recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here's our answer.

Too many leaders rely on instinct alone when the stakes are high, whether it’s equity decisions, compensation structures, acquisitions, or major investments. Smart growth comes from informed decisions, not gut reactions. The best CEOs build a trusted bench of experts, ask better questions, and pressure-test assumptions before committing. That discipline reduces costly surprises and creates long-term leverage for the business and for your personal wealth. Knowledge compounds just like revenue, when you invest in the right guidance early. And that’s how you pressure-test every big move.

This insight comes from page 244 of our bestselling business book Product Marketing Wisdom by Nitin Kartik.

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